‘Drucker Apps’ 11/6/09: Management Insights on the Customer

This installment of Drucker Apps was inspired by Ford Motor Co.’s recent report of $1 billion in third-quarter profit—and the realization that, for the company’s turnaround to continue, it must prove over the long term that it can provide customers with products that they genuinely value. As Drucker noted, “There is only one valid definition of business purpose: to create a customer.”This edition of Drucker Apps includes:

This edition of Drucker Apps includes:

  • The purpose-driven business
  • The value proposition
  • The marketer’s blind spot
  • Why your sweat doesn’t always equal their satisfaction