Jack Bergstrand

The Drucker Institute at Claremont Graduate University announced today that Jack Bergstrand, the chief executive of the consulting firm Brand Velocity, has joined its Board of Advisors.

Bergstrand, the former chief information officer for The Coca-Cola Co., founded Brand Velocity in 2001. The Atlanta-based firm specializes in helping corporate clients successfully design, implement and run large-scale reinvention projects. Much of BV’s approach to business is based on Peter Drucker’s principles for making knowledge workers more productive.

“As much as anyone I know, Jack is putting Peter Drucker’s concepts into practice,” said Curt Pullen, the Drucker Institute’s chairman and executive vice president of Herman Miller. “He is a most welcome addition to our board because he brings a remarkable blend of both insight and passion to our work.”

Bergstrand began his career at Coca-Cola in 1979 and, in addition to serving as the company’s CIO, was chief financial officer for Coca-Cola Beverages Ltd. in Canada and chief marketing officer for Coca-Cola Enterprises in New England. Bergstrand has three master’s degrees—in management from the Stanford University Graduate School of Business, education and human development from George Washington University and advertising from Michigan State University. He is the author of the Drucker-inspired book, Reinvent Your Enterprise.

“Jack has been a longtime friend of the Drucker Institute, and it’s wonderful to have him in this new role,” said Rick Wartzman, the Institute’s executive director. “His extensive business experience, along with his deep knowledge of Peter Drucker’s work, will be invaluable as we look to reach more and more people with our programming and have an ever-greater impact on their organizations and their lives.”

Bergstrand said he was thrilled to be joining the Drucker Institute board. “It is a great honor to work with the Drucker Institute,” Bergstrand said. “There has never been a more important time to apply Peter’s insights, to stimulate effective management and responsible leadership.”