The $100,000 Peter F. Drucker Award for Nonprofit Innovation

The application period for the 2009 Peter F. Drucker Award for Nonprofit Innovation is now closed.

The Drucker Institute would like to thank every organization that applied. If you submitted an application, you will get an update from the Institute in September on its status. If you have any questions regarding your application in the meantime, please email


About the Drucker Nonprofit Innovation Award

Administered annually since 1991, the Drucker Award is granted to a social-sector organization that demonstrates Drucker’s definition of innovation—change that creates a new dimension of performance. In addition, the judges look for programs that are highly effective and that have made a difference in the lives of the people they serve.

The first-place prize is $100,000. That’s up from the $35,000 awarded in previous years, thanks to a generous grant from The Coca-Cola Foundation. The second-place award is $7,500, and the third-place prize is $5,000.

“Peter told us that the purpose of this prize is to find the innovators, whether small or large; to celebrate their example; and to inspire others,” said Rick Wartzman, director of the Drucker Institute. “This is especially important this year as our flagging economy has left many nonprofits struggling financially while the needs that they’re trying to meet are greater than ever.”

The winners of this year’s competition will be recognized at a gala dinner in Los Angeles later this fall, preceded by a one-day conference on innovation in the social sector. Both of these events have been designated official activities of the Drucker Centennial, which marks Peter Drucker’s 100th birthday. (For more on the Centennial, please visit

Widely considered the father of modern management, Drucker not only consulted for major corporations, he advised the Girl Scouts of the USA, the Red Cross, the Salvation Army and countless other social-sector organizations. He called the nonprofit “America’s most distinctive institution.”

The 2008 first-place Drucker Award winner, selected from more than 500 nonprofits that applied for the award, was KickStart International, a San Francisco-based organization. KickStart fights poverty in Africa by creating and selling simple tools that help poor entrepreneurs increase their income. Among its innovations is the MoneyMaker irrigation pump, which allows small-scale growers to produce high-value crops year-round and make the transition from subsistence farming to commercial agriculture.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, Powerade®, Minute Maid®, and Georgia Coffee®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at