The Drucker Institute and Optimiza Academy announce “Essential Drucker for the 21st Century” seminar in Amman, Jordan on April 23

The Drucker Institute has announced a partnership with Optimiza Academy—a subsidiary of Al-Faris National Investments (ASE:CEBC)—to conduct the “Essential Drucker for the 21st Century” seminar on April 23, 2009, in Amman, Jordan. The program is designed for senior corporate, NGO and government executives in the Middle East and North Africa (MENA) region.

The seminar, which will be held at the Grand Hyatt Amman Hotel, will be presented by Drucker Institute Director Rick Wartzman and Assistant Director Zachary First. It will cover Drucker’s essential insights on knowledge work, strategy and responsibility in the 21st century organization, with a special focus on managing through the current global financial crisis.

“Peter Drucker’s timeless insights, on managing through difficult times like these, are of great interest to leaders all over the world,” Wartzman said. “We are pleased and honored to be sharing some of Drucker’s ideas and ideals with our friends in the Middle East and North Africa.”

A mix of presentations, case studies and small break-out group discussions will explore five major themes: The Theory of the Business, Closing the Responsibility Gap, Knowledge Worker Productivity, Creating New Dimensions of Performance through Innovation and The Role of Values in Turbulent Times.

“We are so excited about this big event and the caliber of the participants who have already confirmed their attendance,” said Mr. Nidal Bitar, Director of Optimiza Academy. “We are also proud that Optimiza Academy is the partner of choice for the Drucker Institute to launch its executive education activities in our region. Senior leaders and decision makers across the MENA region are eager to learn about, discuss and share the philosophy and influence of Peter Drucker, especially during the current global financial crisis.”

For more information about the “Essential Drucker for the 21st Century” seminar, including event registration, please visit

Drucker/Optimiza seminar registration