Think Outside the Office

Innovation in any one knowledge area tends to originate outside the area itself.

— Peter Drucker

Of course, it’s one thing to recognize that cross-pollination can be effective. It’s another to make it so.

One easy and engaging way to gather insights from beyond your day to day is to take a field trip.

You only need to gather a few members of your team for an hour or two. Leave your office and go to a place where you can interact with another organization that’s outside of your industry, but that also serves your customers.

If you sell packaged goods to moms, check out a gym they like. If you create entertainment for millennials, visit a cafe where they hang out.


What does this organization offer to our customers that we don’t?

What might our customers wish this organization offered them that it currently does not?

What are three experiments we could run, inspired by this field trip, to test how we might create new value for our customers?