Innovate or Die: K.H. Moon on Speed as a Disruptor

K.H. Moon, the former chief executive of Korean consumer products company Yuhan-Kimberly, describes the company’s near demise as larger global competitors took hold of the Korean market.

Moon, who now runs the New Paradigm Institute for Green & Responsible Competitiveness, explains in this follow-up interview how Yuhan-Kimberly, by listening to the advice of its go-to-market teams, was able to create a highly expedited product development cycle, rolling out new products in less than half the time of its competitors. This innovation ultimately allowed Yuhan-Kimberly to boost profits and reclaim its market share.