Innovate or Die: The Practical Drucker

How Drucker-like ideas are being put into action

When executives at Sun Microsystems (now part of Oracle) wanted to devise a new data storage system, they were intent on not just producing a slightly better version of what was already on the market. Rather, they aimed for a truly disruptive product. “We had to cost half as much and be twice as fast,” says Mike Shapiro, the executive who led the successful effort.

If you’ve ever turned any ideas from Drucker Apps into action by incorporating them into your life or work, please tell us your story.