Tackling the Market

This new episode of “Drucker on the Dial” features two takes on what marketing means in the 21st Century.

First, host Phalana Tiller talks with Kevin Plank, CEO and co-founder of Under Armour, about how the athletic apparel company has differentiated itself in the marketplace. We then bring you a gem from the Drucker Archives: a recording of the late Peter Drucker from one of his last classroom appearances.

And, Rick Wartzman delivers a piece about a new book on strategy by two former “Drucker on the Dial” guests, A.G. Lafley and Roger Martin.

Subscribe to “Drucker on the Dial” via iTunesU or listen to this episode using the media player below.